How much Byju’s spending on sponsoring FIFA World cup 2022? | Byju’s becomes the first Indian sponsor
How much Byju's spending on sponsoring FIFA World cup 2022? | Byju's becomes the first Indian sponsor
2022 FIFA World Cup takes place in Qatar from November 20 to December 18. There will be 32 teams compete in eight groups. The FIFA World cup 2022 in Qatar kicks off on sunday November 20 at the AI Bayt stadium when the hosts take on Ecuador in Group A.
Byju’s sponsor 2022 FIFA World cup
Byju’s founder and CEO said the company is excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single sport event in the world.
India’s giant Byju’s has been announced as an official sponsor the FIFA World Cup Qatar 2022. Through this partnership Byju’s will leverage its rights to the FIFA World Cup 2022 marks, emblem and assets and unique promotions to connect with passionate football fans around the World it will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
FIFA’s chief commercial officer Kay Madati said,” FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change change we are delighted to be partnered with company like byju’s which is also engaging communities and empowering young people wherever they may be in the world”.
“we look forward to supporting the promotion of byju’s educational learning opportunities as well as having them join the Global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament”.
Byju’s founder and CEO Raveendran said “It is a matter of pride for us to represent India on such a prestigious Global stage and champion the integration of education and sport”. he further said “sport is a big part of life and brings together people across the world. Just as football inspires billions, we at byju’s hope to inspire the love of learning in every child’s life through this partnership.
Who is Byju’s New Ambassador?
The company will now be able to use the FIFA world cup logo, badge and assets to build unique promotions and distribute them to football fans all around the world.
Byju’s is now the first Indian firm to be associated with the world cup. superstar Lionel Messi is the new Byju’s Ambassador.
Byju’s Sports Sponsorship
The Indian Ed-tech giant, Byju’s has also announced the US based sports consulting firm, ITW sports Inc, as its official Global activation partner for the ICC cricket and FIFA football world cup. ITW played a prodigious role in byju’s esteemed agreements with the board of cricket in India (BCCI) and the International Cricket council (ICC).
This is not byju’s first brush with sports sponsorship. The company backed India’s mens and women’s cricket world cup tournament and its logo was on the national cricket team’s Jersey’s
FIFA besides helping Byju’s gain popularity in mature markets like the UK, the US and Australia will give it a cost effective foothold in developing markets like Mexico and Brazil. It is an expensive deal at $30- $40 million but Byju’s can afford it.
FAQ
1. Who is Byju’s New Ambassador?
Ans: Lionel Messi
2. Where will FIFA 2026 be held?
Ans: United states, Canada, Mexico
3. How much Byju’s spending on sponsoring FIFA World cup 2022?
Ans: $30-$40 dollar
4. Who is the founder and CEO of EdTech firm Byju’s?
Ans: Raveendran
5. Who is the sponsor of FIFA World Cup?
Ans: Wanda Group, Visa, Adidas, Hyundai Motor Group, Coca Cola